Thursday, September 3, 2020

University Management and Staff Unions in Nigeria free essay sample

It additionally noticed that oppression, intervention and defilement, with respect to college organization, are a portion of the reasons for unsettling in the framework. It is along these lines prescribed that Nigerian colleges should be re-orientated in consonance with worthy majority rule and global principles. Arrangement of individuals into Governing Councils must be founded on merit and not on political or ethnic association. There is likewise the need to subsidize the framework successfully, with the goal that the objectives of college training can be figured it out. Staff associations should likewise show restriction in their requests and agitation.Introduction All over the world, colleges are perceived as focuses of greatness, where information isn't just obtained, yet additionally scattered to the individuals who require it. They are formal organizations set up by the general public to be focuses of learning, rich thoughts and standards. In its exacting sense, Benjamin (2001 ) is of the assessment that colleges are ivory towers, where guidance is given and gotten without provocation and undue impact from the outside world. We will compose a custom article test on College Management and Staff Unions in Nigeria or then again any comparative theme explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page Consequently, the all inclusive thought of the college is a network of researchers, allowed to seek after information without undue impedance from any quarters (Banjo, 2001).In a similar vein, Hannah (1998) hypothesizes that colleges are undertakings that deliver and disperse an open decent, which is information. Salter (1983) concurred that information creation is the focal point of colleges and that the creation of information has consistently centered around educating and examination. Additionally Clarke and Edwards (1980) perceived the elevated level of regard and trust gave on the college framework along these lines: Universities have since their medieval singings, been established to safeguard the positive legacy of society.They are resolved to advance societys corporate prosperity and progression by refining the capacity of its individuals to choose reasons and comprehend by enquiring into and looking to clarify the turn of events and capacity of man as a component Of the normal world and by going about as guide and pundit in those zones which can be educated by a universitys assets of information and particular aptitudes. In this way, the significant job, which colleges play in the general public can't be overlooked. With this impact, Rote and Salesman (1 977), kept up that the college is an establishment which progresses and diffuses cognizance for the whole society.Its yield are basic components for the upkeep and versatile structures of the general public. Refering to the episode of rough ethnic clash between the Fife and Mandrake people group in Sun State of Nigeria, when one of the countrys greatest colleges (Baffin Allow college, Ill-mythical person) needed to hold and ensure a large number of individuals dislodged by the furious mutual battling, Jump (2001) declared that colleges, particularly in Nigeria, have 15 AS-sat Volvo. 3 (1) 15-22 experienced further development and have picked up noteworthiness not just as a focal point of opportunity and truth, yet in addition as a position of shelter and insurance. In particular, the objectives of tertiary instruction (counting college training) in Nigeria are: 1 . Add to national improvement through elevated level significant labor preparing; 2. Create and figure appropriate qualities for the endurance of the individual and society; 3. Build up the scholarly ability of people o comprehend and value their nearby and outer situations; 4. Get both physical and scholarly abilities which will empower individual to be saltcellars and helpful individuals from the general public; 5. Advance and support grant and network administration; 6. Produce and concrete national solidarity; and 7. Advance national and global comprehension and collaboration. (Government Republic of Nigeria, 2004, Section 45). Area 46 of a similar report further affirms that colleges (and other tertiary establishments) will seek after hose objectives through among others, instructing; innovative work; virile staff advancement customized; age and scattering of information, to specify a couple. In any case, regardless of the excellent objectives and targets, which colleges are relied upon to proceed as articulated over, the different issues and requirements, which go up against them, have for all intents and purposes made it incomprehensible for these destinations to be realized.The college framework in Nigeria has seen a great deal of violent encounters. The emergency has been described by a mix of ceaseless under-subsidizing quickly expanding tuned enrolment, insufficiency of offices, crumbling of physical framework, a developing society of assertion and concealment in dealing with the organizat ions, demutualization of staff and understudies, unending understudy riots and intermittent staff strikes.

Saturday, August 22, 2020

Something about fairy tales Essay Example | Topics and Well Written Essays - 1750 words - 1

Something about fantasies - Essay Example This neutralizes the contention that huge numbers of the clinical advances that have been made have been cultivated through ‘designer’ rehearses because of as much as possible requests. Simultaneously, Postrel contends against the ‘anti-nature’ guarantee by refering to a few models where present day medication has changed the ‘natural’ state of rot and passing, even unfavorably susceptible reaction, without anybody calling foul. Fundamentally, I concur with Postrel that cloning science isn't an assault on nature and isn't planned to deliver originator babies or elitist science. I additionally concur that most of individuals who profit by these innovations is by all accounts the working class, perhaps in light of the fact that there are increasingly white collar class families and along these lines more interest or possibly on the grounds that rich individuals exploiting these advances like to keep their accounts calm. The advances would not be grown, however, except if there was somebody keen on profiting by the outcomes, particularly in our excessively free enterprise society. In any case, I do comprehend the perspective of the opposite side in being concerned that this innovation may be conveyed excessively far. As it very well may be seen in pretty much every other feature of life, control can give huge advantages, yet abundance can prompt debacle. For this paper, I intend to investigate the models present inside the fantasy story of â€Å"Snow White.† Preliminary research has demonstrated that while paradigms are promptly recognized inside the story even by small kids, there stay a few translations with respect to what these prime examples are. For instance, Stephen Flynn (2005) deciphers the story as far as its female models while Virginia Walker and Mary Lunz (1976) uncover various originals perceived by little youngsters when the story is aurally conveyed. My essential inquiry in directing this examination is to decide whether there is an accord sentiment in regards to the ID of originals inside the story and

Friday, August 21, 2020

Is Monogamy the Best Form of Marriage? Essay -- essays papers

Is Monogamy the Best Form of Marriage? In the United States, marriage is a responsibility two individuals make for the remainder of their lives. The normal American marriage keeps going seven years. Well over portion of all relationships end in separate (Francouer, 72). Measurements in the treachery have rose 50% since the 1970s and is rising constantly. The separation include in this nation is currently up to one out of each three-marriage end in separate. Sequential polygamy is a typical way of life for the individuals who are separated and afterward become remarried. The connection between a couple ought to be hallowed and reliable. Without the trust and genuineness there is no marriage. Monogamy is simply the adoring, sharing, and committing to each other's individual for an amazing remainder. Monogamy ought to be the most significant perspective in a marriage. The Western Religious pioneers and moralists accept just a single life partner forever is the most elevated type of marriage. Probably the most crude people groups are carefully monogamous in their beliefs, while some exceptionally propelled societies have moved away from the stri...

Monday, June 15, 2020

John C. Calhoun APUSH Historical Figures You Should Know

While preparing for the APUSH exam, there are lots of historical figures who you should know. Many of them, such as Abraham Lincoln, you probably know pretty well. Others, however, might be unfamiliar to you. John Caldwell Calhoun might be one of these historical figures for you. As such, here are some John C. Calhoun APUSH review facts you should know. Bust of John C. Calhoun (Source) Who is John C. Calhoun? John C. Calhoun started as a farmer. He graduated from Yale at the top of his class, and he went on to became a lawyer. Then, he served as a Congressman, the Secretary of War for James Monroe, Secretary of State for John Tyler and James K. Polk, and the Vice President to John Quincy Adams and Andrew Jackson. Later, he resigned as the Vice President to serve as a senator. John C. Calhoun was a member of the Great Triumvirate. He, along with two other statesmen, received this nickname for the way they dominated American politics during their time. During his time in Congress, John C. Calhoun was one of the War Hawks in the War of 1812. He also supported Henry Clay’s American System, which called for an increase in tariffs to support the American economy. John C. Calhoun was important because he was a champion of states’ rights. He led the idea of nullification. This idea stated that each state should decide if a law is constitutional or not. If not, the state could determine if the law was null and void. What are some key years in John C. Calhouns life? Born March 18, 1782 and died March 31, 1850 U.S. House of Representatives: March 4, 1811 – November 3, 1817 U.S. Secretary of War: December 8, 1817 – March 4, 1825 Vice President: March 4, 1825 – December 28, 1832 U.S. Secretary of State: April 1, 1844 – March 10, 1845 U.S. Senator (South Carolina): November 26, 1845 – March 31, 1850 What are some important events John C. Calhoun was part of? Tariff of 1828: Known as the â€Å"Tariff of Abomination†, Congress passed the tariff on May 19, 1828. Southern states felt that it hurt their economy since it taxed imported goods. South Carolina Exposition: In 1828, South Carolinians protested the Tariff of 1828. They threatened succession, which led to the Doctrine of Nullification written by John C. Calhoun. Tariff of 1832: Congress passed the Tariff of 1832 to reduce the Tariff of 1828 and hopefully put an end to protests. Nullification Crisis: South Carolinians continued to protest the Tariff of 1828 and 1832. Finally, Andrew Jackson sent military forces to end the protests. Which other historical figures were associated with John C. Calhoun? James Monroe: He was the 5th President of the United States. He served from 1817 to 1825. His presidency was known as the Era of Good Feelings. In addition, he negotiated the Louisiana Purchase. John Quincy Adams: He was the son of former President John Adams, and he served as the 6th President of the United States. When he lost re-election to Andrew Jackson, he went back to serving as a U.S. Senator. Andrew Jackson: After he led the victory of the Battle of New Orleans during the War of 1812, he became a war hero. His popularity helped him become the 7th President of the United States. Also, he shaped the modern Democratic Party to what it is today. Daniel Webster: He was the leader of the Whig Party. Then, he served as the Secretary of State for 3 presidents. He was a persuasive speaker, and he was a member of the Great Triumvirate with Henry Clay and John C. Calhoun. Henry Clay: Not only was he one of the members of the Great Triumvirate, but he led the War Hawks during the War of 1812. He served as a Congressman in the U.S. House of Representatives and the U.S. Senate for Kentucky. He also served as the Secretary of State and invented the American System. What are some example John C. Calhoun APUSH questions? 1. During the South Carolina Exposition, John C. Calhoun argued for what? A. States’ rights B. Decreased tariffs C. Peace between the states D. Abolishing slavery Answer: A. John C. Calhoun believed that the states should have the power to declare a law null and void if it was unconstitutional. He felt that each state should be able to decide this instead of the federal government. 2. The Nullification Crisis came about because of: A. the annexation of Texas during the Mexican-American War. B. tariffs that hurt the economy and angered Southerners. C. the Louisiana Purchase negotiated by James Monroe. D. the legislation passed by the Great Triumvirate during the 19th century. B Answer: B. The Nullification Crisis came about because of the Tariff of 1828. The tariffs negatively impacted Americans in the South, especially South Carolina. Because of this, South Carolina felt that the law was unconstitutional and should be null and void in their state. 3. What did Congress do to appease South Carolina over the Tariff of 1828? A. Congress passed the Ordinance of Nullification. B. They allowed South Carolina to secede from the Union. C. Congress decided to send military forces to keep the peace. D. They passed another tariff to reduce the first one. Answer: D. To appease South Carolina over the Tariff of 1828, Congress decided to pass the Tariff of 1832. Although this reduced the amount that people would pay, it did not stop protests. How did you do on the practice questions? As you continue to prepare for the exam by reviewing historical figures, consider creating John C. Calhoun APUSH facts with flashcards. This can help you remember which historical figure made what contribution to American history. Happy studying!

Sunday, May 17, 2020

Women During The Medieval Times - 1932 Words

Matt Jackman Larson English 12 2nd period 11/16/15 Women in Canterbury Tales During the Medieval time period that Canterbury Tales was written in, there was a general depiction of women that they weren’t even looked at as humans, but looked at as objects. Women were thought of as weak, untrustworthy, and even less intelligent beings than men. Chaucer did not necessarily agree with the general consensus of women during the time period. Now there are tales that go along with the general impression of women, but there are also signs that Chaucer looked at women for what they really are and he might have saw them as equal beings. Chaucer was a great mind and that mind was far past his time, as he went against the tide when he wrote and he was not afraid to write whatever came to his head. Canterbury tales can show us what women had to go through in medieval times, and through Chaucer’s tales we can see what he thought of how women were were perceived and treated. The only two women most significant and described in detail in The Canterbury Tales who provide the greatest insight into women in medieval society are the Wife of Bath and the Prioress. These two women appear to be similar in the General Prologue of the poem but, as seen through their tales, they are quite unique women and are very different from one another. By looking at the Wife of Bath and the Prioress s tales, we can see the contrast between their social standards and behavior. However, because of the factShow MoreRelatedHow Women Were Viewed During The Medieval Catholic Time958 Words   |  4 PagesMany people today have misconceptions about how women were viewed during the Medieval Catholic time period (15th century) and the Protestant Reformation (16th century). To be honest, women have always made significant contributions to their culture and life several times in the past and even still today. All throughout history there is evidence that women have been regarded highly of. In â€Å"Woman In Catholic Tradition† by Edgar Schmiedeler, St. Jerome quoted â€Å"There are people, O Paula and EstochiumRead MoreWomen As Represented In Society By Anita Kay OPry-Reynolds-Renolds938 Words   |  4 Pages In Men and Women as Represented in Medieval Literature in Society by Anita Kay OPry-Reynolds-Renolds you can find a different way of how women men were supposed to act during the Medieval time period. She finds evidence from different Medieval works of literatures to help support her thesis. OPry-Reynolds uses some details from Beowulf, Lancelot, Knight of the Cart, and Sir Gawain and The Green Knight to show the different gender roles between men and women. The details OPry-Reynolds findsRead MoreDaily Life During The Middle Ages1076 Words   |  5 PagesDaily life during the Middle Ages is sometimes hard to fathom. Pop culture loves to focus on exciting medieval moments-heroic knights charging into battle; romantic liaisons between royalty and commoner; breakthroughs and discoveries made. But life for your average person during the Dark Ages was very routine, and activities revolved around an agrarian calendar. Most of the time was spent working the land, and trying to grow enough food to survive another year. Church feasts marked sowing and reapingRead MoreEssay on Jewish Women in Medieval Ashkenaz1547 Words   |  7 Pages Medieval Jewish society, like all traditional Jewish culture, was run by patriarchal hierarchy â€Å"Philosophical, medical, and religious views of the time all supported the view that men were superior to women both in nature and in deed† . Women’s position in society was secondary in comparison to that of men. They were characterized as lightheaded, weak, easily seduced, and linked to sorcery. This essay will focus on the Jewish women living in the medieval society of Ashkenaz, a region of northernRead MoreWomen In Geoffrey Chaucers Canterbury Tales1288 Words   |  6 Pagesexperiences. The stories constitute a critique of English society at the time, and particularly of the Church, while women seem to be presented in a different way than they are in other contemporary works. The aim of this essay is to present the ways in which the portrayal of women is different, and trace their role within Chaucer’s masterpiece. In doing so, first some general characteristics of how women were viewed during the medieval period are presented, and then there is an analysis of how they areRead MoreThe Wife Of Bath s Prologue And Tale1338 Words   |  6 PagesDuring medieval times, women were not placed on a high pedestal; in fact, some religious institutions at the time felt women were in almost every instance the weaker sex. Misogyny abounded during these times. Quite often than not, women played a very minimized role in medieval literature. The pattern was the same: either they were a helpless damsel in need of a knight in shining armor with his trusty stead or they were portrayed as being sexually promiscuous with multiple men which stoked the fireRead MoreEssay on Abelard and Heloise836 Words   |  4 PagesThe gender views of European medieval society were l argely built upon the views of Aristotle and others alike that degraded the status of women into a lower form of life, characterizing them as secondary to men. Many successive Christian intellects such as St. Augustine also contributed to establishing the idea of misogyny in the medieval views toward the female sexuality, which helped to create the gender stereotype that severely separated the role of men and women. One possible explanation forRead MoreEssay Life for Medieval Women1331 Words   |  6 PagesMedieval society was completely dominated by men, making a women’s life at the time difficult. Medieval law at the time stated that women could not marry without their parents consent, could not divorce their husbands, could not own property unless widows, could not inherit land if they had surviving brothers, and could own no business with special permission (Trueman, â€Å"Medieval Women†). When a woman married a man, he would get any property she owned and she wo uld forfeit any rights she had to himRead MoreThe Wife Of Bath s Tale By Geoffrey Chaucer And Le Morte D Arthur1133 Words   |  5 PagesLiterature from the medieval period reveals the values of society through the use of literary devices. Authors incorporated the conflicts of the Middle Ages in their writing to reflect the Medieval community and their lifestyle. Kings served as the highest position and granted knights, peasants, and serfs an opportunity to work for the kings and in return the king wanted loyalty. The caste system in feudalism was honored by society. During the time period, the social status of a man was determinedRead MoreImpossible to Generalize about Medieval Women1342 Words   |  5 PagesMedieval British History 1189-1485 Is it possible to generalise about the lives of medieval women? Within this essay I am going to look at a range of sources to discuss and evaluate whether it is possible for us today to generalise about the lives of medieval women. At this point in time most people tended to live in small rural communities, making their living form the land. If you were a female peasant living in medieval society you would have a large amount of domestic duties. Not only

Wednesday, May 6, 2020

Modern Vs. Ancient Cyberspace - 1913 Words

Michael Galantini Professor Bissex Intro Political Philosophy April 25, 2015 Modern vs. Ancient in Cyberspace The Big Bang created the energy and matter to create the universe, and Bob Kahn and Vint Cerf invented TCP and IP which created the protocols that built the internet. Without the aforementioned, technically cyberspace couldn’t exist, but the fact that it does exist, it not only has physical components in an electric, virtual world, but it can effectively become an intangible idea which is debated and analyzed. What makes the internet somewhat unique is that it is an artificial alternative realm where we humans can think, speak, and act. We have unique lives on the internet and web. We can search for info in an encyclopedia, post photos, stream music, start revolutions, buy drugs and weapons, and hack the pentagon, all through an electric system connected to billions of other devices. Those who connect to the internet all bear liberty to act, in an almost state of nature way. Yet, you are subject to the internet as soon as you are connected. Thus, based on the evolution of the Internet, certainly different political philosophers would have competing visions, ancient versus modern, about its current state and how to handle political or governing policies moving forward. To be able to properly analyze and apply political theories to a cyber-realm, we must understand that connecting to the internet is much like a social contract. When you sign on the internet you areShow MoreRelatedEssay about Examples of War in Cyberspace2070 Words   |  9 PagesExamples of War in Cyberspace There are various types of wars being fought in cyberspace from information warfare to activating missiles through cyberspace. Methods used in cyberwar is not a new form of warfare being witnessed in the 21st century but a strategic method of warfare fought in cyberspace with the advancement and development of telecommunication technology and satellite navigation. The idea of organising in networks and gathering information to attack mayRead MoreHow Identity Theft Affect the Culture of Our Society5785 Words   |  24 Pagesthe impact on its victims, the methods used by identity thieves to obtain identifying information about their victims, and preventive solutions. Identity theft as we know it is a relatively new incarnation of an ancient crime. As long as humans have operated in a modern society, they have at one point in time or another, conspired to commit identity fraud. Although the first official mention of the phrase identity theft didnt occur in print until 1964 (idt911, 2013), the idea of committingRead MoreLibrary Management204752 Words   |  820 Pages . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4 . .6 . .6 . .8 . .8 . 10 . 12 . 13 . . . . . . . 16 . . . . . . . 17 2—The Evolution of Management Thought . . . . . . . . . . . 19 Management in Ancient History . . . . . . . . . . . . . . . . . . . 20 The Effects of the Industrial Age on Management . . . . . 22 Classical Perspectives . . . . . . . . . . . . . . . . . . . . . . . . . . 22 Scientific Management Movement . . . . . . . . . . . . . .Read MoreBrand Building Blocks96400 Words   |  386 Pagesthe brand. Research in psychology has shown that recognition alone can result in more positive feelings toward nearly anything, whether it is music, people, words, or brands. Studies have demonstrated that, even with nonsense words (like postryna vs. potastin for example), consumers instinctively prefer an item they have previously seen to one that is new to them. Thus, when a brand choice is made--even when the decision involves products like computers or advertising agencies-the familiar brandRead MoreMonsanto: Better Living Through Genetic Engineering96204 Words   |  385 Pagesstrength of Delta Faucet’s China operation lies in the following areas: Technical/engineering: Delta Faucet invests resources in product innovation to ensure that the company develops, with technical expertise, state-of-the-art products that embody both modern and classical designs. Quality assurance: Delta Faucet employ strict internal quality assurance processes to ensure its products not only meet the comp any’s high expectations for quality, but also to ensure that products meet industry expectations

Impact of Marketing Strategy on Business-Samples for Students

Questions: 1.Identification of Case Ethics Issues related to Environment. 2.Explore the Social Cultural and consumer behaviour elements of the context. 3.How would you respond? What international marketing response would you recommend to the CEO and why? Answers: 1.There are several issues and challenges in the outsourcing process of a business organization. OZ sports have chosen to outsource due to the increase in demand which cannot be met domestically. However, it had to face various environmental related issues. Consumers are becoming socially responsible and are accepting only those products and services which align with their environmental principles. Many times, organisations perform unethical practices and do not follow the ethical principles in their working. OZ sports should pay attention to the working conditions, safety of the products and safety of the workers when they are outsourcing their business operations. It is evident that although the companies pay attention to these regulations while operating in the domestic country they do not follow the regulatory practices of the outsourced country (Serkan, 2007). Global outsourcing may cause environmental pollution and many big companies which outsource their business negatively impact and degrade the environment. However, due to Environmental Protection Department, a check has been created on the outsourcing companies. It has been formed to look into the ethical matter related to environment and also companies who violate it are penalised heavily. In the case of OZ sports, it is evident that the company should consider the above issues before doing outsourcing. Another environmental ethics is related to the discharge of waste into water which includes metals and other inputs used in the production process (Chan, 2014). It is high time for the organisation to act as a socially responsible organization. At the time of outsourcing this is more evident as environment consideration and its ethics should be the first priority of OZ sports. It is also clear that nowadays people are getting more conscious towards consumerism and will not accept goods that violate the ethics. OZ sports products are made of kangaroo skin which is not correct ethically. Moreover, while outsourcing its production in Indonesia it should be kept in mind that the production process does not degrade the environment (Patra, 2014) Using animal skin or any other animal parts will not be considered as an ethical activity and will also affect the CSR activities of the company. It is advisable for the company to carry out CSR activities as it would help it to increase their sales and brand image. Educating people about protecting environment and about reusing and recycling products is a part of CSR activities (Mathivanan and Pazhanivelu, 2013). While involved in outsourcing, it is evident for OZ sports to look forward towards reducing the operating cost and should teach employees towards saving energy, water and should focus towards respecting the culture of the country in which they are operating. Issues associated with environmental ethics are related to culture and heritage. The environmentalist concern is to focus towards protecting animals because they are a part of the environment and its welfare is relevant. Rights and interest of animals should be taken into consideration while outsourcing (Khalid., Moorthy and Saad, 2012). However, there is certain devastating and fundamental problem associated with environmental ethics and those are individualistic in nature. There are different international protocols that deal with these issues. Kyoto Protocol is something which deals with the global issue of reducing green house gas effect. These are certain environmental ethics that should be followed by the organisation. 2.Social cultural values influence the consumer behaviour to a great extent and in this case, Chinese consumer market has been chosen because the population growth of the country is a mark towards increasing demands of the consumer. Before entering any international market it is important to study the consumer behaviour of the place and, in the context of China, it is important to study their buying pattern. In China people first, shortlist the product to be purchased then make the purchasing decision. It is important to get the name of OZ sports in that list and moreover Chinese people prefer to spend only 2.5% of their income on the branded products and they do not prefer to buy unfamiliar products easily. It has also been observed that preference for domestic brand has dropped drastically in the past years making it favourable for the foreign brand to establish them in foreign market. It is also important to understand the cultural level in marketing. There are four type of culture namely super culture, macro culture, Meso culture and micro level and purchasing decision is made on the basis of this cultural difference. In China, people take buying decision on a group basis. Duties and norms followed in the group influence their buying behaviour. Another aspect of Chinese culture is that they follow the consumer buying process before making purchases. They first try to recognise the need to purchase the product then search relevant information associated with the product, then they evaluate different alternatives and then makes purchases. However, with the changes in the technology and changing social norms China is getting more inclined towards Hi-tech products (Luo, 2009). China is also expanding rapidly in terms of market. They are welcoming new products and technology. However, differences in the Chinese culture and western culture are a hurdle for the international firm like OZ sports to market in China. A successful manager should first try to understand the cross cultural differences that could occur in marketing process. Chinese culture of Confucianism put forward the principles of the consciousness of an individual and its ability to take right decisions. It also throws light on collectivism and is a strict opposition to individualism (Boontanapibu, 2010). It is so because they refer collectivism as something which is important for the well being of the society. Their buying behaviour is focused more on the principle of guanxi which means to have a good connection and do something for each other (Khairullah and Khairullah, 2013). In the present global economy, the lifestyle and income of Chinese people is increasing which has increased the local demand for expensive product. OZ sports products have competitive advantage because of the product made of kangaroo skin which also makes it expensive. It is another reason which has encouraged the company to focus on Chinese market. They focus on quality and making purchases through e-marketing; therefore, OZ sports should focus on marketing through e-commerce portal. It has already been said that China is getting technology savvy which has created a large market base for the company to sell its products (Yuan and Kuamh, 2013). 3.As an international marketing manager, it is essential to first understand the buying pattern of the consumers. In China, people prefer to buy product through e-commerce portal; therefore, marketers should launch their product through online portal. Moreover, it is also important to understand the cultural norms of the country and as Chinese prefer collectivism; marketers should focus on this aspect while marketing their product. (Ahmed.,Ullah and Alam, 2014) It is important to focus on certain strategies before entering international market which is developing product strategy. Quality, price and features of the product is something which is valued by the consumers. Next is promotion strategy (Adewale., Adesola and Oyewale, 2013). In China, the traditional way of entering the market is through television followed by sponsorship and advertisement. It is also advisable to involve local advisor who is familiar with the market condition of the country. Furthermore, Chinese government is not too open towards foreign investment; therefore, it is important to understand the government regulations, policies and understand its implications. Sports products are mainly used by the young people; therefore, it becomes important for the manager to understand the young Chinese consumers, their perception, and demand. For this, it is important to conduct survey regarding their mind-set and mannerism and their attitude towards viral marketing. The survey could be conducted with the help of structural model testing as it will help the marketer to know about the norms of viral marketing attitude (Yang, 2013). Along with this, it is also important to take environmental ethics into consideration. Destroying the natural resources and harming the environment is a punishable offense; therefore; it is evident for the marketers to see that their product do not degrade the environment. Rules and regulations for an international firm are strict in China; therefore, consideration of environmental ethics is important (Palich., Neubert And Mckinney, 2016) For Western countries, it is a challenging task to conduct business in China successfully. The problem is related to the culture as China is a socialist economy and Australia is a capitalist economy. The market should understand the socialist pattern of the country and should focus on distribution of these products which promote socialism (Clair and Norris, n.d) It is advisable for the OZ sports to conduct dynamic cluster analysis to get an idea about the attribute of the product and the firm. It also gives an insight into the international strategy and performance of firm. A positive relation between the elements will give a positive outlook to the marketer for conducting its business in China. One of the positive aspects of Chinese market is that the existing companies are very familiar with the international firm and the market should focus on developing and nurturing their relationship with the Chinese companies. In the recent past, the government has developed open door policy which encourages foreign investment and it is essential for the market to understand these policies and procedure as it would help them with their product establishment (Huo and Hung, 2015). 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